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STORES Goodwill is changing with the times, offering bigger, better stores--at the same great Goodwill bargains educated consumers have come to appreciate. We look forward to a bright, exciting future as we continue to expand and enhance our stores and our customer experience. We hope you'll be part of our success story. Goodwill Industries is proud to announce the new look of our retail stores. We've relocated, rebuilt, remodeled, renovated and re-energized our stores. They now offer a clean, contemporary, well-designed atmosphere. Appealing to all the senses, you'll hear enjoyable background music and note a pleasant fragrance throughout. We offer brighter stores, wider aisles, impeccably clean floors, new fixtures and beautiful visual displays. You'll find quality merchandise, specially trained staff, state-of-the-art point of sale systems, consistent messaging and signage. For ease of shopping, we merchandise our fashion selections by category, style, color and size. We offer designer collections, a juniors department--even seasonal displays. But most importantly, our look changes, but our prices don't. Where else could shoppers find quality designer fashions at prices so low? Our customers are educated, quality-conscious bargain hunters who enjoy finding great values. We've provided a real alternative for them, with an environment that's bright, pleasing and inviting--making old impressions of 'thrift stores' a thing of the past. As we continue to grow, we will offer two types of stores: Goodwill Superstores and Goodwill plus stores. Superstores Superstores boast over 16,000 square feet and offer the convenience of a donation drive-thru. This is an exciting new concept in donation centers, and Goodwill is pioneering it. Their high ceilings house bright light fixtures and metal ceiling accents, along with premium displays and fixtures with matching signage and banners. Shown: Skylake (front cover) and Bird Road (top left) Superstores. Plus Stores Ranging from 6,000-12,000 square feet, our plus stores are similar to the Superstores, with the exception of standard drop ceilings. Fresh paint, bright walls and newly installed flooring help convey a clean, welcoming atmosphere. The department signs and banners are scaled down and simplified to achieve the overall look of a Superstore, but without the total square footage. All other features, such as fixtures, merchandising, displays, music and trained sales staff are consistent with that of the Superstores. |
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